Chase Elliott, one of NASCAR’s most popular drivers, has unveiled a striking and emotional paint scheme for the 2025 season. The design is a heartfelt tribute following the tragic closure of Hooters restaurants nationwide, an event that marked the end of an era for the iconic brand and its longstanding relationship with Elliott and his No. 9 Chevrolet team.
The bold design carries a deeper message of resilience, reflection, and the enduring legacy of Hooters within NASCAR, surprising fans and stirring emotional responses across the motorsport community.
The Hooters Legacy in NASCAR
Hooters has been a prominent sponsor in NASCAR for decades, first entering the sport in the 1990s and later becoming a key partner of Chase Elliott. The brand’s distinctive orange-and-white schemes adorned Elliott’s car for several seasons, making it one of the most recognizable liveries in the sport.
Hooters was not just a sponsor—it was a cultural touchstone within the NASCAR community, hosting events, sponsoring races, and creating unforgettable fan experiences. The announcement of the company’s closure in late 2024 shocked fans and left many wondering about the future of its presence in the sport.
A Paint Scheme Packed with Emotion
Chase Elliott’s 2025 tribute paint scheme for the Daytona 500 blends nostalgia with a message of hope. The car features a reimagined version of the classic Hooters livery, incorporating elements that honor the brand’s legacy:
Faded Orange and White Palette: The design includes a weathered look, symbolizing the end of an era.
Golden Wings Graphic: A nod to Hooters’ famous logo, representing the lasting impact of the brand on NASCAR.
Message of Resilience: The phrase “Always Remember, Never Forget” is prominently displayed on the hood, reminding fans of Hooters’ contributions to the sport.
Fans were treated to a first look at the design during an online reveal event hosted by Hendrick Motorsports. Elliott, visibly emotional, spoke about what the design means to him. “Hooters has been a part of my career since I stepped into the Cup Series. This scheme is my way of saying thank you—for the memories, the support, and everything they brought to NASCAR.”
Fan Reactions: A Mix of Nostalgia and Pride
The reveal of the paint scheme has sparked strong reactions among NASCAR fans. Many praised Elliott for honoring Hooters in such a meaningful way, while others shared their personal stories of how the brand enhanced their NASCAR experience.
Social media was flooded with tributes, with fans expressing excitement to see the car hit the track. “This is more than a paint scheme—it’s a tribute to a piece of NASCAR history,” one fan tweeted.
Looking Ahead: What’s Next for Elliott and Hendrick Motorsports
With the departure of Hooters as a sponsor, Elliott and Hendrick Motorsports are charting a new course for 2025. The team has hinted at an upcoming partnership announcement, signaling a fresh chapter for the No. 9 team.
Despite the changes, Elliott remains focused on his goals for the season. “This year is about honoring the past while looking to the future,” he said. “I’m ready to get back to victory lane with this car.”
The End of an Era, But Not the Memories
The 2025 Hooters tribute paint scheme serves as a powerful reminder of the brand’s lasting impact on NASCAR. While the restaurant chain may have closed its doors, its spirit lives on through Chase Elliott’s heartfelt design and the countless memories it created for fans over the years.
Conclusion
Chase Elliott’s tribute to Hooters is more than just a paint scheme—it’s a symbol of gratitude and a celebration of a partnership that shaped his career and enriched NASCAR’s history. As the No. 9 car takes to the track, fans will not only see a stunning design but also feel the weight of the legacy it represents.
With a focus on honoring the past and driving toward the future, Elliott is poised to make the 2025 season one to remember—both for his fans and for the enduring memory of Hooters in NASCAR.
