FedEx “parts ways” with Denny Hamlin after 19 years. Will Coca-Cola bring a historic turning point for Denny Hamlin?
As the 2024 NASCAR season came to a close, Denny Hamlin took to social media to share a heartfelt recap of the year. The video montage featured his biggest moments on the track, intertwined with intimate glimpses of his personal life, making for an emotional tribute to a year full of highs and lows. The post resonated with fans, even catching the eye of his longtime sponsor, Coca-Cola, who shared their appreciation in the comments section with the playful remark: “Who’s cutting onions?”
Hamlin’s 2024 Performance: Wins and Challenges
The 2024 Cup Series season for Hamlin was a rollercoaster ride. While he celebrated three victories—including a thrilling win at Richmond Raceway, Bristol Motor Speedway, and Dover Motor Speedway—he also faced significant hurdles. A playoff exit in the Round of 8 following a fifth-place finish at Martinsville Speedway was a disappointing end to a season filled with promise. Despite this, Hamlin’s 12 top-five finishes and 18 top-10 finishes were enough to secure a respectable eighth-place finish in the standings, showcasing his consistent performance throughout the year.
Coca-Cola: More Than Just a Sponsor
A key moment in Hamlin’s video was his celebration after winning at Bristol, where he could be seen cracking open a bottle of Coca-Cola in jubilation while hanging out of the window of his No. 11 Toyota Camry XSE. The brand’s presence was also evident in a personal clip featuring his daughter, Taylor Hamlin, holding a vintage Coca-Cola bottle, symbolizing the deep-rooted connection between the brand and Hamlin’s career, both professionally and personally.
Catchphrase “All In”: A Year’s Motto and a Sneak Peek at 2025
Throughout the 2024 season, Hamlin’s catchphrase, “All In,” became synonymous with his drive and determination. This phrase was prominently displayed on his merchandise, including hats and T-shirts. As the post concluded, Hamlin teased fans about what’s to come, saying, “Now taking submissions for 2025’s catchphrase.” This playful message sparked excitement for the upcoming season, leaving fans eager to see what catchphrase would define the next chapter in Hamlin’s career.
Saying Goodbye to FedEx: Hamlin’s Sponsorship Shift for 2025
One of the most significant changes for Hamlin heading into the 2025 season is the departure of FedEx after a 19-year partnership. Although this marks the end of a historic relationship, Hamlin expressed deep gratitude for the years spent together and the challenges of securing new sponsorships for the upcoming season. He reassured fans, saying, “It’s a work in progress. Certainly, the [Joe] Gibbs team is working really hard. We’ve got some good talks going on.” Despite the shift, Hamlin emphasized that his bond with FedEx would remain strong, expressing that he would “still bleed purple” and always maintain a connection with the company that supported him for so long.
Looking Forward: Hamlin’s Plans for 2025 and Beyond
As Hamlin moves into the 2025 NASCAR season, he remains optimistic and determined. With the support of long-standing sponsors, including Coca-Cola, and his team at Joe Gibbs Racing, Hamlin is ready to face new challenges head-on. His fans can expect more thrilling moments on the track as he continues to push for championship glory.
This is just the beginning—get ready for the next chapter in Denny Hamlin’s legendary NASCAR journey! Stay tuned for the new catchphrase and even more exhilarating races in 2025.
