With the announcement of Cadillac’s entry into Formula 1 in 2026, the big question surrounding the American manufacturer’s debut is: Who will be driving for them? While many names have been floated around, one standout candidate seems to be Daniel Ricciardo. Here are five reasons why Cadillac F1 should seriously consider bringing the Australian driver on board for their inaugural season.
1. Daniel Ricciardo Has the Experience to Help Cadillac Grow
Daniel Ricciardo may not have had the smoothest ride in recent years, but his wealth of experience in Formula 1 makes him an invaluable asset to a new team like Cadillac. Having raced for top teams like Red Bull, Renault, and McLaren, Ricciardo is well-versed in the nuances of F1. He’s not only a skilled driver but also a reliable team player who can provide detailed feedback to help a new team find its footing.
Even though Ricciardo’s recent performances haven’t always been spectacular, his deep understanding of F1 mechanics and strategy would be crucial for a team like Cadillac, which will face the challenges of entering a competitive field. Having Ricciardo on board would help the team avoid common rookie mistakes and fast-track their development process.
2. Ricciardo Is a Known Entity
In an environment where team dynamics and chemistry play a huge role, signing someone like Daniel Ricciardo would give Cadillac a known, charismatic figure who has a strong public image. Unlike other potential drivers, Ricciardo is not just an experienced F1 competitor; he’s a recognizable and beloved personality worldwide. His presence in the paddock is a boon for Cadillac’s marketing strategy, as he brings immediate visibility to the team.
Fans and sponsors alike are familiar with Ricciardo’s easy-going demeanor, his sense of humor, and his aggressive but fair driving style. These qualities would make him an appealing figure for Cadillac’s brand as they look to establish themselves in the global spotlight.
3. Ricciardo Has Great Sponsorship Connections
One of the key challenges that F1 teams face is securing sponsorship, particularly when entering a competitive market. Daniel Ricciardo could be an asset to Cadillac in this area, thanks to his connections with top-tier companies. Ricciardo was instrumental in helping his previous team secure partnerships with major American brands like Visa and CashApp, which could help Cadillac accelerate their entry into the U.S. market.
Given the growing interest in F1 in the United States, Ricciardo’s commercial appeal could assist Cadillac in securing major sponsors and building relationships with the American audience, which has been traditionally difficult for Formula 1 to tap into.
4. Daniel Ricciardo Is Popular in America
Ricciardo’s popularity in the U.S. cannot be overstated. Since the surge in F1’s popularity in America, largely driven by the Netflix series Drive to Survive, Daniel Ricciardo has become a fan favorite in the country. His approachable personality and his admiration for American culture have made him one of the most marketable drivers in the sport.
Even though there are American drivers in F1, none have garnered the same level of attention and affection from American fans as Ricciardo. His appeal could help Cadillac bridge the gap between the sport’s European roots and the American fan base, especially as the team looks to make a significant impact in the States. Signing Ricciardo would make Cadillac’s presence in F1 feel more familiar and relatable to American fans.
5. Cadillac Can Give Ricciardo the Goodbye He Deserves
Daniel Ricciardo’s departure from McLaren in 2024 was far from graceful. After a dismal performance at the Singapore Grand Prix, Ricciardo was sacked, and the team made the decision in a rather abrupt and impersonal manner. The decision denied him the chance to say goodbye to fans or have a proper send-off at a race like the U.S. Grand Prix, which had become something of a home event for him.
Cadillac has the opportunity to give Ricciardo the retirement tour he deserves. By signing Ricciardo, Cadillac would not only bring on a seasoned driver but also give him the chance to close out his F1 career on his own terms. This move would generate positive publicity for Cadillac, showing that they value the veteran driver’s contribution to the sport. It would also help solidify the team’s image as a respectful and forward-thinking organization.
Conclusion
There are numerous reasons why Cadillac F1 should sign Daniel Ricciardo for the 2026 season. With his vast experience, marketability, and strong connections, Ricciardo could play a pivotal role in helping Cadillac establish itself in the highly competitive world of Formula 1. Moreover, his popularity in the United States and his ability to secure important sponsorships would be invaluable assets for a team looking to make a mark on both the track and the business side of the sport. Most importantly, Ricciardo deserves a fitting farewell, and Cadillac can provide that, all while benefiting from his expertise and public appeal.
