Lewis Hamilton’s Emotional Reaction to Mercedes and Adidas Deal for F1 2025 Season

Lewis Hamilton, one of the most iconic figures in Formula 1 history, had an emotional reaction when he learned about Mercedes’ landmark partnership with Adidas for the 2025 F1 season. Mercedes team principal, Toto Wolff, shared the details of Hamilton’s unique response, revealing that the seven-time World Champion was left “crying and laughing” upon hearing the news. This multi-year deal between Mercedes and Adidas marks the sportswear giant’s first entry into Formula 1, and it promises to revolutionize the way the team is represented both on and off the track.

The Impact of the Mercedes-Adidas Partnership

This deal not only brings Adidas into the high-speed world of Formula 1 but also signifies a bold new chapter for the Mercedes F1 team. As part of the agreement, Adidas will be supplying all team kits, including race overalls and casual clothing, for the 2025 season and beyond. The team’s newly revealed designs showcase the brand’s iconic three-stripes pattern, prominently featured on both the shoulder and lower-leg areas of the race overalls worn by George Russell and Andrea Kimi Antonelli.

Mercedes’ collaboration with Adidas highlights the team’s continuing push for commercial growth and innovation. The new team clothing range was showcased recently, with Wolff himself modelling the latest designs, creating anticipation among fans and sponsors alike.

Hamilton’s Disappointment and Ferrari’s Growing Strength

Despite being a key figure in Mercedes’ rise to dominance in recent years, Hamilton will not be part of the Adidas deal. The racing legend will join Ferrari for the 2025 F1 season, a decision that has sparked significant excitement, both within the Formula 1 community and the business world. Wolff revealed that Hamilton expressed his disappointment upon learning that he wouldn’t be working with Adidas. Hamilton is known for his admiration for the brand, and he even described Adidas as “probably the sports brand with the most cultural relevance.”

Hamilton’s move to Ferrari has been described as a potential commercial juggernaut. After the announcement of his switch, the Ferrari share price soared, reaching a record high, reflecting the immense impact of Hamilton’s signing. Additionally, Ferrari’s sponsorship portfolio has grown, with UniCredit, an Italian bank, coming onboard as a key partner for the 2025 season.

A New Era for Ferrari and Williams in F1 2025

The signing of Hamilton has breathed new life into Ferrari, with CEO Benedetto Vigna commenting that the arrival of the legendary driver was “certainly good” for the brand’s marketing efforts. However, Vigna emphasized that the team’s main objective is success on track, with Hamilton joining forces with Charles Leclerc to form one of the most exciting driver pairings in recent memory.

Meanwhile, Williams F1 is reportedly close to securing a title sponsor for the 2025 season, with Australian tech company Atlassian in advanced talks. Williams will enter the new season with an exciting driver lineup, including former Ferrari star Carlos Sainz and Alex Albon. Sainz’s departure from Ferrari last season after being informed that his contract wouldn’t be extended marks a new chapter for the talented driver, who is expected to play a crucial role in Williams’ growth.

The Future of F1’s Commercial Landscape

As the 2025 Formula 1 season draws closer, it’s clear that the sport’s commercial landscape is evolving rapidly. Partnerships like Mercedes’ deal with Adidas and Hamilton’s high-profile switch to Ferrari are shaping a new era for both the sport and its teams. Whether it’s through iconic sponsorships, innovative designs, or driver movements, the business of Formula 1 continues to gain momentum, and fans are watching eagerly as the story unfolds.

With Hamilton’s emotional reaction and the major changes coming in F1 2025, the excitement surrounding the season is palpable, and the rivalry between top teams like Mercedes, Ferrari, and Williams will only intensify. Keep an eye on the developments as these powerful forces collide on and off the track.