NASCAR Drivers Forced Into the Shadows Eric Estepp Reveals Why They Can’t Be Superstars at Non-Racing Events
Content Manager January 15, 2025 0In a recent interview, Eric Estepp, a prominent figure in the NASCAR community, sparked a debate about the presence of NASCAR drivers at non-NASCAR events, particularly when Joey Logano attended an NBA game. Estepp did not hesitate to share his feelings about the pressures on drivers to attend these events and why they fail to show off their “superstar” qualities as expected.
NASCAR Drivers’ Participation in Non-Racing Events
NASCAR is a highly influential sport, but in recent years, drivers have stepped outside of the racetrack. Joey Logano, one of the biggest names in the sport, recently attended an NBA game between the Boston Celtics and Miami Heat. This move was meant to expand NASCAR’s influence and connect with a broader fan base beyond the world of racing. However, Estepp believes this is not the best way for drivers to showcase their talents and personalities.
Eric Estepp: “I Hate That Drivers Are Forced”
Eric Estepp expressed his dissatisfaction with the way NASCAR drivers, like Joey Logano, are required to attend events outside of racing. Estepp argued that these drivers aren’t viewed as “superstars” at such events because they are not appearing as themselves but rather because of the pressure from sponsors or the racing industry. “When they attend an NBA game, they aren’t racing stars; they’re just there to add some flair to the event. This doesn’t reflect their true worth in NASCAR.”
The Role of Sponsors in Driver Participation
One of the factors Estepp pointed out was the involvement of sponsors in the decisions about which events drivers attend. In the NASCAR industry, sponsors play a critical role in determining which events a driver will participate in. Estepp feels that this forces drivers to conform to expectations that limit their ability to showcase their identity and style. Instead of appearing as the unique individuals they are, they are merely fulfilling the needs of those who are financially backing them. This, in turn, results in them being seen as less “superstar” when attending non-racing events.
The Difference Between NASCAR Drivers and Other Sports Stars
Estepp highlighted a significant difference between NASCAR drivers and stars from other sports. While NBA or NFL players can easily show off their distinct personalities and styles at events outside of their sport, NASCAR drivers are often required to follow strict guidelines set by sponsors or event organizers. This prevents them from standing out the way athletes in other sports do, a fact that Estepp believes is unfair to NASCAR drivers.
The Future of NASCAR Drivers in Non-Racing Events
Although Estepp criticized the current system, he also believes that NASCAR can evolve and change the way drivers participate in non-racing events. By creating unique and exciting events where drivers can show off their personality and talent without being controlled by sponsors, NASCAR drivers could become true stars. Estepp hopes that in the future, drivers will be able to attend such events while maintaining their authentic image and style.
Conclusion: A Need for Change to Create True Stars
The story Eric Estepp shared sheds light on a key issue in the NASCAR industry: drivers need opportunities to showcase themselves beyond the confines of the racetrack. Changing how drivers participate in events outside of NASCAR will not only help them become true superstars but will also expand the sport’s reach to a broader audience.