April 4, 2025

NASCAR Stars 2024 Who’s Raking in the Insane Money You Won’t Believe the Figures

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As NASCAR continues to grow in popularity, the drivers are seeing significant boosts to their paychecks. With major media rights deals and record-breaking viewership numbers, the sport’s top drivers are benefitting from both the increase in interest and the financial rewards that come with it. Here’s a breakdown of the highest-paid NASCAR drivers and what they earned during the 2024 season.

Kyle Busch: The King of NASCAR Earnings

At the top of the 2024 earnings list is Kyle Busch, who raked in an impressive $16.9 million last year. This averages out to about $444,736 per race. The two-time Cup Series Champion, driving for Richard Childress Racing, continues to dominate on the track, with more than 230 career wins under his belt. His exceptional earnings put him a cool $3 million ahead of his closest competitor, making him the undisputed king of NASCAR salaries in 2024.

Denny Hamlin: The Consistent Champion

Denny Hamlin secured the second spot, earning $13.1 million in 2024. Known for his consistent performance, Hamlin drives for Joe Gibbs Racing and was crowned the Cup Series Regular Season Champion in 2024. His strong performances, both in the regular season and playoffs, continue to secure his place as one of NASCAR’s most successful and highest-paid drivers.

Martin Truex Jr.: A Million-Dollar Legacy

Although Martin Truex Jr. retired from full-time racing in June 2024, he still earned an impressive $10.4 million during the year. Truex, also driving for Joe Gibbs Racing, is a multi-time Cup Series champion and remains a key figure in NASCAR’s history. His retirement may have lowered his earnings, but his long-standing career and success on the track allowed him to maintain a spot on the top earners list.

Brad Keselowski: The Talladega Master

Brad Keselowski, driving for RFK Racing, earned $9.4 million in 2024, or about $247,368 per race. Known for his prowess at Talladega Speedway, where he holds the second-most wins behind NASCAR legends Jeff Gordon and Dale Earnhardt Jr., Keselowski continues to earn a place among NASCAR’s elite with his consistent finishes and exciting style on the track.

Joey Logano: The Rising Star

Completing the top five highest-paid drivers is Joey Logano, who earned $9 million in 2024. Driving for Team Penske, Logano’s career took off quickly, and he’s added several Cup Series Championships to his collection. His competitive spirit and drive have kept him near the top of the earnings ladder, and his success on the track ensures he remains one of the sport’s most marketable and well-compensated stars.

2025: A Promising Year for NASCAR’s Biggest Stars

With the 2025 NASCAR season approaching, it’s clear that the financial rewards for these top stars will continue to grow. As viewership increases and media deals expand, expect even more lucrative paydays for the sport’s elite. NASCAR drivers are not just racing for glory; they’re racing for a cut of the action that’s bringing the sport to new heights.

Get ready for 2025—as NASCAR’s biggest names get richer, the thrill of the race will only get more intense. Keep your eyes on these drivers as they continue to dominate the track and rake in the rewards.

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